How to Get Off of The Business Hamster Wheel

September 20, 2018 Pat Knauer No comments exist

How to Get Off of The Business Hamster Wheel

Digital marketing experts Washington DC

For years, I ran at full throttle, running through life like I was on a hamster wheel. I was running a business, marketing it, going to multiple networking events a week, doing cold calls, and spending lots of money on with marketing agencies who promised to give me more qualified leads than I could handle (and didn’t deliver).

I had to find another way. I got into business so I could spend more time with family and friends and to bring more income into my home so we could have the lifestyle that we really wanted. Instead, my job and business ran me instead of me running it. Does this sound familiar?

It was time to find another way. That’s when I found digital marketing.

The term digital marketing kind of confused me. I didn’t understand what it was or how I was going to get business from it. If you’re like me then continue reading because, as a digital marketing expert Washington DC, I’m going to give you a snapshot of how you can make your website work for you.

Fun fact: Did you know that 74% of people turn to the Internet to find what they want or need? This makes your website one of your most valuable assets and business tools. The first 5 companies that people find get the bulk of the business. In fact, right now they are getting about 2/3 of the business in your category. If people aren’t finding your website or clicking on your business in their Google searches, then you’re losing money. Every day.

That’s the foundation behind digital marketing and search engine optimization or SEO. Get more organic traffic, which means that people find your company using search engines rather than paying for it. Get more people to look at your website (that’s called impressions). Get people to read information about your company and how it can solve their problems with valuable, consumable content. And get people to click somewhere on your website to get further information or buy what you’re offering.

Sounds simple right?

Every day I talk to business owners who are attempting to do some or all of these steps themselves. Adding one more thing can keep you on that hamster wheel.  The problem is that they’re also running businesses and can’t keep up or are doing it poorly. What keywords should they use? What type of content should they post and how often? Do they use stock photos or custom photos? How do they get people to visit their website? And this is only the tip of the iceberg. Is it really worth your time to figure this out on your own?

Some companies have hired an employee to do it for them. If you own a business, would you rather pay a salary plus benefits for an employee or use the money to hire a part-time salesperson?

Once we talk, many choose to hire a digital marketing expert Washington DC like Tridap Media. Oh, and incidentally, when you read digital marketing expert Washington DC, I haven’t forgotten the word “in”. Part of digital marketing involves using keywords. Keywords are the terms that people are typing into a search engine’s search bar. When you type in digital marketing experts, if you’re in Washington, DC the search engine will frequently put the Washington DC in for you so that’s why I’m using that keyword. It’s so you’ll find Tridap Media easier.

Digital marketing changed the way that I marketed my other business in so many ways.

It got me off of the hamster wheel.   Now I work with awesome business owners who are ready to get off of the hamster wheel and use multiple forms of effective marketing, starting with optimizing their websites (getting them found).

After years of paying other digital marketing experts to do digital marketing for me and not getting the results I wanted, I became one of the top digital marketing experts Washington DC.

Let us help your business grow by getting your business more organic traffic, impressions, and clicks.

It’s time to get off the hamster wheel.

Go to to get your free website analysis. It won’t cost you a cent to find out why your competitors are getting more business than you.


Pat Knauer is the Co-founder of Tridap Media, LLC. Since 2002, she’s helped small to medium sized business develop customized marketing strategies to get more visibility and build credibility with Corner Office University ( To contact Pat and the team, call 386-490-8079.

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