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5 Things to Consider When Hiring Digital Marketing Experts to Improve the Quality of Your Web Traffic

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If you’ve looked for digital marketing experts Washington DC, you know that digital marketing and SEO include strategies and techniques to get websites to rank higher on Google, Bing, Yahoo, and other search engines. Search on the Internet for these terms and you’ll find articles, blogs, videos, and commentary about how to get a website to rank higher.  There’s a lot to sort through out there and it’s not always consistent.

Companies in the Washington, DC area that rank higher in the search engines get more traffic so they have the potential to close more business. A Google organic search study performed in 2014 found that business found on page 1 had a click-through rate of 71%.  Businesses on pages 2 and 3 combined had a click-through rate of 6% combined.

Have you ever tried to increase your search engine position (what page you’re on and what number of results on the page) on your own?  If so, you’ve probably discovered that it’s not as easy as it seems. The algorithms that the search engines change a lot, even daily sometimes. And you have to understand how to use digital marketing and SEO tactics, strategies, and techniques to get the results you want. They are not as straightforward as you might think.

You’re running a business. Do you really have time during your day to figure out how to get your website to rank higher?

If the answer is no, then it’s time to hire professional digital marketing experts Washington DC. Otherwise, your options are to hire an employee or to outsource your digital marketing activity. If you hire an employee, you will have a lot of overhead – salary, benefits, unemployment benefits, etc. Hiring digital marketing experts can be a very cost-effective way to improve your rankings.

Digital Marketing Experts

Consider these 5 things when you’re hiring a digital marketing experts Washington DC:

#1. Cost vs. Quality

If you put the terms digital marketing or SEO into the search bar on a search engine, you will likely come up with companies that can do the work for you. They range from companies that charge very little to companies that charge a fortune, and everywhere in between.

While the cheapest companies may say that they can deliver the same results as a company that charges a bit more, the reality is that they can’t. Companies can either spend money on tools to speed up the process, or they have to do all of the work manually.

As a business owner, you understand that labor is the most expensive line item. To compensate,  you use tools, like software, in your business every day. For example, if one company is quoting you $20k per month and another is quoting you $500 per month, do you think that there will be a difference in the quality of the results that they deliver?

#2. Is Using Digital Marketing Experts Washington DC the Right Strategy for Your Company

Digital marketing experts Washington, DC delivers SEO services to Washington DC companies isn’t best for every company. In most cases, if your company is a startup, putting your money into a digital marketing campaign isn’t where it should be spent. Startups typically don’t have enough cash flow to wait for a flow of traffic and prospects, because…

#3. Results Don’t Happen Overnight

Results don’t happen overnight. If digital marketing experts Washington DC tell you that they will substantially improve your ranking in a short period of time, you may be disappointed in the results. The reality is that it takes a lot of work to get a website to move and the search engines don’t move quickly. Plus, your competition is likely already hiring digital marketing experts for their Washington DC business.  As they gain more traction, it will take you longer to catch up.  Search engines look for proof that your website is delivering what people are looking for and that your website can deliver consistently. Consistency means longer than a couple of months.

#4. Strategy vs. Cookie Cutter

Some digital marketing experts Washington DC will work with anyone, using a cookie cutter approach. Your business is different from your competitors so shouldn’t the digital marketing strategy be different too?

If you’ve ever worked with a business and it wasn’t a good fit, you probably ended up either spending too much time to get the work done or you hired someone else after paying the first business. Look for digital marketing experts that prescreen businesses to make sure that they are a good fit. It will save you money in the long run.

#5. Traffic

Digital marketing experts who spend a lot of time to consult with you on a regular basis cost you money. Good digital marketing experts spend their time getting traffic to your business. If they’re spending time on the phone with you, it’s taking time away from getting you traffic. Make sure that the digital marketing experts that you choose are communicating with you in another way.  Know what’s happening with your marketing effort.

At Tridap Media, we’re experts at getting traffic to your website, giving your business more visibility and getting your website to rank higher. Our goal is to improve your traffic so you can improve your revenues.

We’d love to learn more about your Washington, DC area business.

If you think we’d be a good fit for your business, please click on the button below, give us a bit of information about your business, and we’ll get back to you with a video analysis.

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