Tridap Media Digital Marketing Firm - Meet Your Marketing Objectives

5 Things to Consider When Hiring A Digital Marketing Firm

Improve Your Ranking in Google Using Digital Marketing and SEO

Why should you hire a digital marketing firm and what is Digital Marketing?  In a nutshell, digital marketing and SEO include strategies and techniques to get websites to rank higher on Google, Bing, Yahoo, and other search engines.  Today websites need digital marketing and SEO to meet your marketing objectives.

After people enter what they're looking for in a search engine, they get a list of companies who can solve their problem.  The majority of people will choose from the first 10 companies that they find.

Why do you need a digital marketing firm and SEO?

Companies that rank higher in the search engines get more traffic so they have the potential to close a lot more business.  If your business isn't in that list, you're losing business and probably not meeting your marketing objectives.

How much business?  The numbers are staggering.

80% of consumers use search engines to find local information (Think with Google)

90% of people searching for what you offer won't go beyond the first page.  (Yoast)

Of the 91.5% of traffic shared by websites on the first page, 33% of the traffic goes to the first listing and 17% goes to the second listing.  (Yoast)

A Google organic search study performed in 2014 found that business found on page 1 had a click-through rate of 71% while businesses on pages 2 and 3 combined had a click-through rate of 6% combined.

51% of all traffic comes from doing organic searches.  Only 10% comes from paid ads.  5% comes from social media and 34% comes from other sources. (Brightedge)

More than 40% of revenue is generated from organic traffic (Also Brightedge)

73 billion phone calls will result from mobile searches alone in 2018  and search calls are increasing by 42% per year (Acquisio)

The majority of businesses spend more than $5,000 per month on SEO.  (Tridap Media offers lower cost options)  (Moz)

77.8% of US search ad revenues were earned by Google in 2017.  (Think with Google)

D.I.Y Digital Marketing and SEO

If you’ve ever tried to increase your search engine position (what page you’re on and what number of results on the page) on your own, you’ve probably discovered that it’s not as easy as it seems. The algorithms that the search engines change a lot, even daily sometimes. And you have to understand how to use digital marketing and SEO tactics, strategies, and techniques to get the results you want. They are not as straightforward as you might think.

You’re running a business. Are you achieving your online marketing objectives? Do you really have time during your day to figure out how to get your website to rank higher?

If the answer is no, then it’s time to hire a professional digital marketing firm. Otherwise, your options are to hire an employee or to outsource your digital marketing activity to meet your marketing objectives. If you hire an employee, you will have a lot of overhead – salary, benefits, unemployment benefits, etc. Hiring a digital marketing firm can be a very cost-effective way to improve your rankings.

Consider these 5 things when you're hiring a digital marketing firm:

#1. Cost vs. Quality

If you put the terms digital marketing and SEO into the search bar on a search engine, you will likely come up with companies that can do the work for you. They range from companies that charge very little to companies that charge a fortune, and everywhere in between.

While the cheapest companies may say that they can deliver the same results as a company that charges a bit more, the reality is that they can’t. Companies can either use tools that they have to buy to speed up the process or they have to do all of the work themselves. As a business owner, you understand that labor is the most expensive line item and you use tools, like software, in your business every day. For example, if one company is quoting you $20k per month and another is quoting you $500 per month, do you think that there will be a difference in the quality of the results that they deliver?

#2. Is It the Right Marketing Objectives Strategy for Your Company

Digital Marketing and SEO aren’t for every company. In most cases, if your company is a startup, putting your money into a digital marketing campaign isn’t where it should be spent. There may be more effective ways for your startup to meet its marketing objectives.  Startups typically don’t have to cash flow to wait for a flow of traffic and prospects, because…

#3. Results Don't Happen Overnight

If a digital marketing firm tells you that they will substantially improve your ranking in a short period of time, you may be disappointed in the results. The reality is that it takes a lot of work to get a website to move and the search engines don’t move quickly. Search engines look for proof that your website is delivering what people are looking for and that your website can deliver consistently. Consistency means longer than a couple of months.

#4. Strategy vs. Cookie Cutter

Some digital marketing firms will work with anyone, using a cookie cutter approach. Your business is different from your competitor's so shouldn’t your digital marketing strategy be different too?  When websites all look the same, they lack believability marketing.  And if you’ve ever worked with a business and it wasn’t a good fit, you probably ended up either spending too much time to get the work done or you hired someone else after paying the first business. Look for a digital marketing firm that prescreens businesses to make sure that they are a good fit. It will save you money in the long run and help you to meet your marketing objectives.

#5. Traffic

A digital marketing firm that has a lot of time to consult with you on a regular basis costs you money. A good digital marketing firm spends its time getting traffic to your business. If they’re spending time on the phone with you, it’s taking time away from getting you traffic. Make sure that the digital marketing firm that you choose is communicating with you in another way so you know what’s happening with your marketing effort.

Before you work with any digital marketing firm, ask them to do a competitive analysis.  A good digital marketing firm will do a website analysis to determine if they can help your business or not.

We create results.

At Tridap Media, a top digital marketing firm, we’re digital marketing experts who specialize in getting traffic to your website, giving your business more visibility and getting your website to rank higher. Our goal is to help you meet your marketing objectives by improving your ranking so you can improve your revenues.

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