Influencer: Become One In Your Industry
The key to building a following is to become an influencer in your industry. You know, those people who set the trends and provide such valuable information that you open their emails the moment that they arrive?
We all want to be influencers so our potential customers will find us, like us, and want to do business with us. But do you need to be Gary Vaynerchuk, Tai Lopez, or Marie Forleo to make a difference in your life or business? Absolutely not.
Before the top influencers became who they are today, they started where you are. Then they increased their knowledge, innovated, and marketed like crazy until people found them. Their tribe appreciated what they had to offer and wanted more. Can you do this? Absolutely you can.
The key to any success is to choose one strategy or tactic and build it out so it becomes self-running (a process or a habit) before starting another one. Focused energy propels your ideas and actions and gives them traction to produce results.
So where do you start? Here are 3 strategies to increase your influence:
Start with what’s already working.
When you think about your daily business activities, what is working best? If you spent more time doing that, how would that impact your business? How many more customers could you reach who would be impacted or influenced by your product or service? How would that increase your reach into your community or industry?
What productive activities or products that were part of your past that you’re no longer using?
Like most companies, you probably developed new ways of doing things or developed new products or practices as your company has grown and progressed.
Consider this…When you started your business, were there ways of doing things that you’re no longer doing? Are there older products or services that you can bring out of the archives and offer again?
As an influencer, you prompted your customers to purchase your goods and services, even when you were relatively unknown. Those things in your archives worked well enough to help get you where you are today. Reintroducing them can boost your revenue, increase your visibility, and bring back fond memories from those who loved your product or service. People love to reminisce.
Get out there and network
Networking can be done in person or online. But instead of looking for what you can get, ask for what you can give.
As you give, people see you differently as someone that they can trust and it builds your likability and trust. when more people trust you they will think about you when they need what you offer. And as they trust you, they will gladly refer people to you so your influence grows. You can become an influencer without ever talking about your product or service.
Becoming an influencer in your family or community can greatly increase your business and income. By using these 3 strategies (one at a time, not all at once), you’ll find that in the very near future, you will find greater success as an influencer.
Pat Knauer is the CEO of Tridap Media. She is a digital marketing and SEO expert, changing the way that businesses perform online. She focuses on helping business owners and entrepreneurs monetize their message, maximize their leadership, and scale for growth.