Believability Marketing, Search Engine Optimization, and Digital Marketing

September 12, 2018 Pat Knauer 39 comments

Believability marketing, search engine optimization, and digital marketing.

Believability marketing

Believability marketing, search engine optimization, and digital marketing.  You will hardly ever hear these are three phrases together, yet savvy online marketers have realized that each is as important as the other. You probably know what search engine optimization and digital marketing are so this article will focus on believability and how you can make your marketing conform to this new concept.

The easiest way to describe believability marketing is as a form of marketing that will make users trust in your products or services based on what they see on your website. Today’s users have become extremely smart. They can see marketing coming at them from a thousand miles away and they are eager to dodge it. They’re simply too jaded to listen to every marketing message that is pushed to them. They have built barriers around themselves.  They only pay attention to marketing that is believable and that they can connect with.

This means that even as you start your digital marketing campaigns, this has to be at the top of your mind. You can get ranked for the best keywords in your niche but if users click on your link they find content that doesn’t resonate with them, they will quickly move on to the next link. Believability marketing means that you have to find a way to connect with users. You need to know who they are and what they want in terms of your product and your niche. How can you do that?

Provide detailed explanations

Have you ever seen products that claim to do big things and then ask yourself how they can possibly do that? The marketer who created that message has already lost you because you asked yourself one important question.  How does that possibly work? The same goes for your products and services. You should always keep in mind that these things are not always so clear to everyone. You must provide a clear, concise explanation of your service, your products, how they are used, and what their benefits are.

Be able to back up your claims

If you are not able to back up the claims that you make in your digital marketing strategy it is not believable. Believability means that whatever you are claiming can be done or achieved. The better your product is, the more believable the claims should be. You should craft a marketing message that goes to directly support your claims. It should be very clear on your website so customers can see results for themselves without necessarily having to buy your product.  This is the easiest way to turn prospects into buyers and is the foundation of believability marketing.

Another reason to back up your claims is to keep your reputation intact.  When users realize that you don’t deliver as promised, they will write bad reviews. The opposite can also happen – if they try out your product and it works as you claim they will be happy to let everyone know. They will also come back and buy from you again and again.

Show users a torture test

Torture tests are popular in the car industry.  Manufacturers create them to show that their vehicles can withstand even the toughest of conditions. Can your product withstand a torture test or two? If it can, it buys you believability from users. It shows them that they are dealing with a quality product.

Have a visual demonstration on your website

Videos have proven to be extremely popular in recent years and with good reason. Users like videos to demonstrate the details of different products.  Sellers can use them to show what the different products can do. Search engines are also rewarding videos by ranking websites that have them higher. Take the time to make a few videos that demonstrate the best way to use your products and what kind of results users can expect.

Show solid statistics

Users like statistics.  Document some research and find numbers that back your product or service. Use data from reliable sources so your claims can be backed up.

Do what you say you’re going to do

Your customers want to know that if they do business with you that you will deliver on time and at the price quoted.  They want to believe that you have the product or service that you’re promising to deliver.

Customers want to believe that your company is trustworthy. Believability marketing uses tools and strategies to prequalify a buyer before the sale takes place.  To learn more about how you can increase your believability and credibility, contact us at 386-490-8079 or by email at


Tridap Media, a top digital marketing firm, specializes in believability marketing and getting our clients more sessions, impressions, and clicks. Want to see how your business can get more visibility, credibility, and growth? Get a FREE website analysis by visiting


39 Comments on “Believability Marketing, Search Engine Optimization, and Digital Marketing

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