What to Look For in a Good Digital Marketing Firm
When search engine optimization was first introduced it was meant to level the playground for all businesses. It didn’t matter how much money a business had. It was not going to reap a bigger online market unless it followed the new optimization rules. This meant that all businesses had a chance to be at the top of their game, but as we all know today, only a few succeed at doing search engine optimization and digital marketing.
That is not to say that many don’t try – any digital marketer worth his salt has tried to use these strategies and only give up after they conclude that they are not working. So why do SEO and digital marketing work well for some and not others?
Finding the right digital marketing firm makes a big difference.
You may assume that any search engine optimization company you hire can get the job done. This is often not the case; you may be lucky that the first SEO agency you hire does a great job, but more often than not if you want high-quality SEO and digital marketing work, you need to find a digital marketing firm that can deliver.
How do you know that you are dealing with the right provider? Here is what you should look for:
Don’t buy into empty promises
You may come across digital marketing experts that try to buy your business by promising you that they can get your website ranked in a week or two. They may tell you that they have the tools and the tactics to make sure that your website goes right to the first page of search results. While it’s not impossible for this to happen, it’s like finding a pin in a warehouse full of cushions.
Search engine optimization is a process that takes time. It is impacted by many factors, including the age of your website, how much optimization had gone into it before your current campaign, what niche you are competing in, what your competitors are doing, and more.
It will take at least a few months before you are able to see any significant results. If your website is brand new it can take more than a year. In other words even as you go forward to hire a digital marketing firm, you shouldn’t be in a hurry to see results. Adjust your expectations and get the right digital marketing firm to do the work for you.
How exactly will they help you achieve Google domination?
There are two ways that you can get to the top of search results – using black or white hat methods. Black hat methods are banned not just by Google but by all search engines – they give an unfair advantage to some websites which is how they are able to get ranked so fast.
White hat methods focus on your ideal customers, answering their questions and providing information, rather than focusing on search engines.
Black hat methods focus strictly on manipulating search engines and without considering your human audience. They also tend to violate the search engine rules. When search engines discover that you are using these strategies there is a good chance that your website will be banned for good and all your efforts will be wasted.
Find out if the digital marketing firm is a match for your business
As you talk with the digital marketing firm team members, how do you feel when you’re talking to them? Do they match the personality of your company?
The right digital marketing firm will create content, tweak your website, market to your ideal customers, and do other things that will be in alignment with your company’s culture.
Do they offer a graduated service?
When you are choosing a digital marketing firm and SEO it is a good idea to first make a list of the services that you need. Some firms offer a wide variety of services and packages and you may end up buying some services that you don’t need and will never use.
The best digital marketing firms understand that not all clients are looking for the same services. There are some that want website design. Others that want website design and content development. Some want website design, content development and backlink creation and so on. Each of these should be packaged separately so that you can choose just what you want. You can start with the simplest package and over time you can choose more and more services until you have exactly what you need.
Make sure that you agree on reporting
How will you know that the digital marketing agency is making progress unless you get regular reports? Before you hire a digital marketing firm, ask how they will get reporting to you and how often.
Tridap Media is an industry leader in digital marketing and SEO services. With extensive industry experience, we have the tools and expertise to promote your products, brands, and services to mass audiences. With an emphasis on real-time and measurable SEO, we employ leading social media and digital marketing experts. The team includes content creation, mobile optimization, and graphic design professionals. Why settle for DIY techniques that don’t produce timely, effective and measurable results? Increase your leads, profits, and revenue with digital marketing experts that handle everything you need. With the latest, innovative, cutting-edge technologies, Tridap Media helps your business grow and flourish.